Obviously wrong on all counts: the company cares. Just like isn't not up to the consumer since the provider can restrict said consumer's access, report those actions to the authorities etc.
Lastly, don't like it? Get off the provider?
Morally equating both sides seems distasteful since the relationship is mostly dominated by the companies. In a free competitive market it would be different but since were are talking about oligopolies/monopolies it obvious doesn’t work that way since there is only an illusion of choice.