I thought the same thing until I got a kindle. It just feels different. The eink display is really nice to look at.
I'm specifically wondering about the X4, which is the size of a phone, meant to be attached to the phone, but it's not a phone and crucially no backlight. Does it specifically fill a situation for people who don't want to carry a phone but will carry this? Or, for people who might carry x4 and a smart phone, why read on the x4?
Thx!
(also: hasn't the x4-v2 already been announced that is supposed to have a frontlight?)
that's the main for me: i also have a kobo and bringing it around with me is just too damn annoying.
being able to pocket this thing and read anywhere one handed is so nice.