Nothing particularly interesting seems to have actually happened. Some posts got onto the Dashboard, which was still running. In fact, everything was still working just fine.
Script kiddies found a small crack and went for it.
Script kiddies found a small crack and went for it.
Also, whether or not it cost the business money has nothing to do with the quality of the break-in.
The things that matter during an attack: how much damage was caused, what kind of data was compromised, and how much it will cost to get things fixed. The quality of the attack is only a factor when it comes to cost/benefit of fixing the vulnerability.