Can we stop being so out of touch and/or deluding ourselves to believe $35k is “pretty inexpensive” for people not living in a bubble; whether that is the Americas bubble or the tech bubble within the bubble or the urban bubble within that; let alone for a tiny two seater electric truck that has a 200 mile range.
The 45th percentile, i.e., the bottom 90% have a median income of roughly $40,000. $35,000 for a enclosed covered or even hatchback type mini SUV is not reasonable and you know very well when they come out with that, it’s going to be at least $40,000. None of that is inexpensive or even pretty inexpensive. That’s just rationalization and coping, trying to convince ourselves and others of things that are incongruent.
“Pretty inexpensive” would be an enclosed bed version that cost $22,000 maybe.
For additional context; the industry standard measure of income to cost ratio has risen from 9.3 weeks of household income gross pay for a baseline vehicle, i.e., civic, in 1973 to, 16.5 weeks of gross pay in 2024; and that’s based on the fraudulent official inflation numbers.
Yet more context, a civic can seat 5 people and still has a range of 450 miles on a tank of gasoline that you can find all over the place, even in far off rural places OSD puppy can carry gasoline with you if need be.
There is no sense in rationalizing and deluding ourselves about the real limitations that still exists that are real and are why adoption is not matching imaginations.