Common Usability Mistakes In Web Design (includes Hacker News & Posterous)
smashingmagazine.com
smashingmagazine.com
ORLY?
a.big-click-zone {
position: relative;
left: -1em;
padding: 1em;
margin-right: -2em;
}(I use Safari.)
I end up using the single-quote shortcut in Firefox and just type the number of comments in the article. For instance, the first post in the screen shot has 18 comments; typing: '18<enter> is usually enough to get me to that page.
Even if I used the mouse to click, is it really that hard to land it on that link? I never saw it as an issue.
I've also had the thrill of typing in a comment using the iPhone keyboard and then accidentally tapping "delete". Thank god there's a confirmation page! I usually blow that confirmation page up to gigantic proportions before clicking on the "cancel" button, to prevent further mistakes.
Hear. Hear. Gratuitously going to an extra page encourages me to STOP reading the blog, not to read it more.
I usually click the "print article" or equivalent link - there usually is no pagination there.
Yes, making accounts is a pain that drives users away. But you get round by being clever with sign-ups; not by pretending you don't have a registration page until the user is deeper into the process. We'll just leave all the same.
This hypothesis is testable and, from personal experience that I regrettably can't show you, the data do not support it. There is no reason you should take my word for this -- try it for a week or two on a site you control.
Increasing user investment in the interaction is one way to cut down on abandonment -- for example, if you're doing comments, asking for a name/email address BEFORE they write the comment will decrease the number of comments you receive markedly, but asking it afterwards will decrease it very little, because people have emotional investment in seeing those two paragraphs they just wrote actually show up.
I'd say it's also a way to stack up on churn. Treat me like that and I may go through your damned procedure to at least not have wasted my last 5 minutes for nothing. But at the same time you have just lost all my sympathy which might influence buying decisions and definately influences loyality.
Always look at the "lifetime value" of your customers, a simple conversion split-test is only half of the story.
I mean, sure, they could have said "Imagine a social news site where the key value was in the comments and the comments were only accessible if you hit a target which was 62 pixels wide and 10 pixels tall".
People would say "Eh, like anyone would do that. That would be a clear error."
I bet I just sent a bunch of people to the homepage with a ruler, right? Good.
Now would you have rather heard about that issue, or not heard about that issue? Personally, I'm in favor of being a cautiously humble absolute dictator when doing web design. Absolute dictator because ultimately I have the only say that matters, cautiously humble because if the data says that my cart is costing me $30,000 I will follow the data. (I wish Smashing Magazine would give me free usability advice.)
Edit: Is the ridiculously extended apple link an example of excessively big clickable areas? :P