From a market perspective, he's acting completely rationally in his own interests. Bottom line is that these companies need to do whatever they can to keep growing token consumption because that's their goal.
If the nation's drinking skyrocketed, we wouldn't be sitting here wondering why the CEO of Budweiser isn't advocating for temperance. His job is to move kegs, just like Boris' job is to move tokens.
That is, in fact, an important thing to do. It turns those externalities into public perception, which turns into market forces that adjust the behavior, if you want to think purely in market terms.
The analogy with Budweiser is not a good one. This would be the CEO of Budweiser actively pushing more drinking while the nation's drinking was increasing. And yes, people would be right, and effective, to oppose this (see Oxycontin).
As soon as you open up the externalities discussion, the wider question of increasing electricity prices and turbocharging global warming comes up, not to mention RAM prices. AI is a machine for turning negative externalities into stock prices.
The point is, blaming them is pointless, if it wasn't them it would be someone else. How do we react?
[Edit: was thinking of the ‘CEO’. This doesn’t apply as cleanly to Boris.]
I suspect that the reason Anthropic is generating such developer-negative, toxic, insensitive influencer sentiments like these from Boris has to do with Dario being a fantasy-fiction-reading quasi-mascot who thinks it's his job to tell scary stories, who is being allowed to do just that by a sibling who perhaps prefers he's not involved in the day-to-day.
But we would start to wonder if the CEO of Budweiser started advocating binge drinking.