It's the lawyers job to make the laws align with some version of the above, and many of them, like most other people with power in society, are doing a willfully terrible job of it
Is the real crime here that they were too lazy to lie with selective facts?
Is this even a question? Yes, it would be less fraudulent.
"Celebrity X won" was not.
I am not a fan of gambling, nor gambling advertisements, but this was outright fraud, and a violation of FTC rules (https://www.ftc.gov/business-guidance/resources/ftcs-endorse...) on disclosure.
If picking real winners and real winnings to feature in the ad was just as good, they could do that. If not, then yes, it makes an impact on the world to mislead people with that marketing.
Somehow there's a difference between things that happened and didn't happen, and that's a good place to draw a line in the sand of what you're allowed to advertise and not.
Doesn’t this make every ad fraud? It’s an actor pretending to enjoy drinking Coca Cola, every ad is the same.
First result with a summary of 16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials: https://www.goodwinlaw.com/en/insights/publications/2024/09/...
If you actually want to understand why "an actor pretending to enjoy drinking Coca Cola" is okay while other kinds of endorsements are not, in the US at least, you could start with the FTC "Truth in Advertising" website, and "Advertising Endorsements" specifically, or other resources on that page.
https://www.ftc.gov/news-events/topics/truth-advertising
https://www.ftc.gov/news-events/topics/truth-advertising/adv...
There was no "promotes healthy whatever" it was like "this will make your skin younger and eliminate/prevent wrinkles and other signs of aging."
Then the quiet fast-talking guy said that none of their health claims have been reviewed by the FDA.
So that's where we are now. Everything is scams and nobody will do anything about it.
But apparently they can do that now, or at least they are doing it.
https://en.wikipedia.org/wiki/Dietary_Supplement_Health_and_...
https://www.npr.org/sections/health-shots/2018/12/31/6738513...