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>Walt Disney Company is the most successful at monetizing human nostalgia.

Coca-Cola has a much larger market cap than Disney, and the Coca-Cola brand is very intentionally a nostalgia-driven, golden age, remember the good times brand.

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Coke doesn't own the copyright to any of my nostalgic childhood memories, while Disney certainly does!

According to the World of Coke in Atlanta, all positive memories that you possess are associated with Coke.

This is also the messaging you'll find at the Guinness museum in Dublin.

At least the beer is good there.

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