I see non-EV Broncos everywhere here in Reno, and I also see EVs everywhere here in Reno. I would therefore expect to see EV Broncos everywhere here in Reno if they existed in the US market.

I also in particular see Cybertrucks and Rivian R1Ts everywhere here in Reno, so the very specific demand for electric pickup trucks clearly exists.

Not GP, but for starters, the MSRP for that car in China is $32k.

https://www.carsdb.com/en/news/1476

I get that's an apples-to-oranges comparison, considering that labor and material costs (not to mention subsidies and regulations) are probably not the same. But even at $40k, it would be cost-competitive with other EVs if nothing else.