There are only a handful of companies in the world that AWS would be more expensive than having your own cloud. Just the baseline costs of having 24/7 availability requires minimum 5 full time engineers (3 shifts + cover for sick / vacation). So that's $1 million a year right there, and we're already well over the cloud spend of the vast majority of companies. If you want multi region that's now $2 million. And we're still just covering the cost of the people who have to be on call to deal with hardware issues. Now how much is it going to cost to develop the software tooling required to manage the whole thing from your office?