0db is usually defined as the loudest sound that the audio system can produce. Hence, everything else must be negative.
"Sound Power Level SWL", "Sound Pressure level SPL", and "Sound Intensity Level SIL" are different quantities which should not be confused. - https://sengpielaudio.com/calculator-soundpower.htm
A sound source produces sound power and this generates a sound pressure fluctuation in the air. Sound power is the distance independent cause of this, whereas sound pressure is the distance-dependent effect.
Sound pressure p is a "sound field quantity" and sound intensity I is a "sound energy quantity". In teachings these terms are not often separated sharply enough and sometimes are even set equal. But I ~ p2.