I think people simply do find SUVs (which I don't like) convenient. Many women, including a huge number of moms, do happen to just love SUVs. Both in the US and in the EU.
In the EU SUVs are now approaching 60% of all cars sold (59.25% or so, latest numbers). You don't get such a market share by being mostly cars sold to men needing to "gender-affirm".