Hospitals and some doctors already do - it isn’t a one-sided problem with insurance as the only group optimizing for their desired outcome.
Not supporting nor opposing the insurance industry, just something I think the public should watch out for and understand.
The ACA tried to make health outcomes a part of the calculation for everyone involved but it is hard to compete with the all mighty dollar.
And insurers use them to minimize the list of procedures they'll accept and pay for around a given ICD-10 code.