Woz and an endless stream of actual engineers developed Apple hardware.
Steve just focused on minutiae and details he cared about. He could not engineer his way out of a wet paper sack he would be too stuck on the color of the sack.
Always the bike shedder, never the painter.
You don’t need an engineer to be the CEO of the company. The company has hundreds or thousands of engineers already.
The CEO’s job isn’t to make things, it’s to make decisions - and often it’s helpful for that person to have a strong sense of taste.
I’m reminded of this interview with Rick Rubin: https://blockbuster.thoughtleader.school/p/rick-rubin-i-have...
Plus I really don't think the whole Design thing was ever true to begin with tbh.
Apple has never beat Microsoft in a clear head 2 head design battle , Microsoft was either not interested in what Apple was doing or had to simply ignore it in order to avoid being broken up by the Government.
On the other hand Microsoft mopped the floor with Apple on the GUI design battlefield
He said, she said about stealing ideas etc I don't care about it.
The first rule in this game that forcefully push into 14 year old wanna be entrepreneurs is that ideas aren't worth anything.
The company which signs off the global adoption gets all the marbles
it's the doctrine and it's accepted by everybody in the history of American industry excet for Microsoft that somehow cheated its way there or it doesn't count because Steve Jobs says so or Xerox says so , it's ridiculous honestly.
Revisionism at its best