Ask HN: What are your favorite quotes from 37Signals' "Getting Real" book?

As many of us are fans of "Getting Real" philosophy, how about we share our favorite quotes from "Getting Real" book on Twitter?

# What: Share your favorite quotes from "Getting Real" book on Twitter.com

# How: Post your tweets with #getreal keyword

# When: Between Wednesday, 02/18/2009 and Thursday, 02/19/2009

All these quotes will be available to Vote and Retweet at http://ow.ly/jVS

Are you in?