Mercor, one of the larger vendors for contracting with experts to create bespoke data, says on their webpage they're paying $3M/day to their contractors for data.
So well into the billions of dollars a year for bespoke training data.
That's also ignoring the RLVR data labs can get from software - they can use the vibe coding sessions as training data as well without paying more.
They are just one of many.
A human asks a question, then writes rubrics to judge the LLMs response, so rather than evaluating a specific response, those rubrics can live on as the LLM evolves and gives different answers. There are more complex variants as well, but that's the basic principle.
I'ts not like they really inspire much confidence in their future predictions.