Oh I'm not questioning that at all. I'm just saying if they aren't really your choices, why is making them valuable to you? Sure, you have 30 different choices of peanut butter to pick from, but you always pick the same one, because it's what your mom used when you were a kiddo, or because you don't like the oil separating ones, or because the chunky makes you feel like it's healthy even though it's loaded down with as much sugar as a Coke.
What does choice even mean in that kind of environment?