Well, we can take as a lower bound for information/energy equivalence as the k.T.ln(2) from Landauer's principle[1], and mass-energy equivalence as e = m.c^2; there would presumably be some inefficiency in converting energy to fuck-energy (call the efficiency epsilon), so that gives us

  information =  epsilon . mass . c^2 / (k . T . ln 2)
              =~ epsilon * 3.13e43 bits

or about 3 billion billion yobibytes assuming peak fucking-efficiency. Bear in mind that this is assuming the advice was delivered at room temperature of 300K, which is unlikely given how hot Instagram startups are at the moment, and of course no-one should work in a vacuum, so this is just an upper bound.

[1] http://en.wikipedia.org/wiki/Landauers_principle