Now Microsoft stopped fighting the government, and is one of the US government's biggest partners, with massive DoD Azure cloud contracts.
This is also why all virtues signaled by corporations should be treated as lies unless they are legally bindable, and there are actual consequences for false and misleading advertising, fraud, etc other than a rounding error and cost of doing business.
It's only been several years since all AI companies signaled virtues about morality and ethics by not working with the military. Now they all do.
Perhaps it's not that he "didn't understand he was supposed to bribe" but rather that he thought that system was bad and antiquated and that he was taking a principled stand for the modern (of the time) technology industry to move away from those historical norms.
It didn't work, but he's not bad for trying.
Thirty years ago when this was all going down, I believed the narratives of the time. Greedy Bill Gates and Steve Ballmer pushing IBM's OS/2 out of the consumer market with aggressive DOS and Windows OEM deals.
I mean, they absolutely did do that, but I think the motivation was competitive survival.
The Steve Ballmer interview really shed a lot of light on this, particularly the portion about the IBM and Microsoft OS/2 divorce: https://youtu.be/CYC49_aeop0?t=1476
How the system has self-corrected to empower the most greedy and sociopathic of behaviours, across all private and public institutions, the entire time; so much so that the average person can't even comprehend the root causes, or any solution beyond a simple band-aid non-solution.