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I think everyone can get the card, though maybe you need a dutch address to sent it to.

No, you need a dutch bank account to pay plus a dutch address to receive the card. That's not going to work for 99% of visitors.

The "Dutch bank account" part is almost certainly illegal, by the way. Due to EU regulations they are required to accept any European bank account. It's called "IBAN discrimination", and the national central bank has a form[0] to let them known about it.

[0]: https://www.dnb.nl/betalen/hoe-werkt-betalen/sepa-en-iban-di...

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