I really don’t understand the subscription model applied to a physical piece of equipment that has no digital maintenance overhead.
It isn't double dipping, in no scenario does it make sense to physically make two models, it is more expensive for no gain. The question is just how you charge people for it.
(Now subscription seems like an awful model, but a paid upgrade for some people makes sense to me)
A subscription fee = Drake no, that’s totally ridiculous and unholy.
I don’t know what the fee is but it’s have to be lower when aggregated over the car’s lifetime than what the one-time unlock would cost to make sense - and I’m fairly sure it’s not lower.
Second, your argument kind of holds if it’s a one-time unlock fee, but falls apart under the subscription model. That’s a total revenue stream cash grab.