> I do not want a "connection" with a business.

That's because we don't make connections with businesses - we make connections with people. That one nice hair dresser. The pharmacist that goes out of her way to make sure my mom's medicines are right. A cashier that's just pleasant to talk with.

Years ago I did most of my grocery shopping at Target. I cared almost nothing about Target the chain. Or Target the super store. I did care about Betty the checker and wanted to know how her grandkids were doing this week.