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Almost 6 bln in sales in marketing? It looks an enormous amount given that they used to have the best models and used to give-aways tokens.

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6bn seems excessive but despite GPT 5.5 arguably being better than Claude I don't see a lot of adoption of Codex yet.

Some of my coworkers even use Sonnet (the default in Claude Code for the 20 USD subscription) and see no reason to change even though that model is definitely "outdated" compared to current SOTA.

Marketing might help at some workplaces, presumably that are dedicated to Microsoft, for example our network blocks Claude (and DeepSeek) and is slowly rolling out Codex team by team. They should encourage Amazon/AWS to market for them.

most people are behind the curve

Most people have no need for a SOTA model, and even a model from a year ago would be fine for their needs (a little bit of research, small bits of writing prose, etc).

I meant software engineers, not most of all living people

That is a great username right there.

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