The models themselves feel like a product in the same way weather data/models are a product. Consumers don't buy/interact with them directly. They are built into more consumer facing products that people actually buy and use.

While some weather obsessed people will bemoan the difference between various data providers, most people just see the weather and don't know or care how the data gets there.

With the new Siri that's rolling out, I don't think most users would know or care if it was using Gemini, ChatGPT, Claude, or even xAI on the backend. It's mostly trivia when they're all reasonably capable.