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I’ve seen a few brands here and there boasting of the quality of the “select Asian suppliers” they moved their manufacturing to. It’s a clever way to preempt criticism that the brand is now no different from any of the competing brands that moved to China or Vietnam.

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Is this in things like the clothing industry, where there exists a conversation around fast/cheap/outsourced fashion and has consumer pushback built in? If so, it makes sense they would get ahead of that. I'm not sure all industries bother to make that point/consumers really care.

I don’t know about clothing, but I’ve seen this a lot in the bicycle industry and in the outdoor equipment industry.

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