My company has Claude. People were excited to use Claude. Absolutely no one, despite the option, considered a grok model.
So what? How much money is that making?
the failure is in converting regular people into actual ai product consumers. Companies are realising that the money is not in regular consumers but in enterprise and they are not considering grok as a serious alternative.
if anything, the name, the branding and the x/twitter affiliation has hurt adoption from money makers rather than help it.
so yes, people know it, but no one is willing to pay for it
Does it mean they are out of the race? I have no idea, but things don't look great.