That was always the plan with Chrome. Put B$ of engineering efforts into creating a nice browser and pushing people to switch over.
Once everyone is addicted and forgot about the competition, start to quietly make it more and more of a Spyware.
Chrome has always and will always be an attempt at controlling the client side of the funnel to be in charge of how much ads they can deliver to your brain. It's 100% a spyware with a side-effect of a browser.
Switch today. Firefox works well.