K8s is a complicated beast. CTOs hiring for their 10 person company because of its "used everywhere" is a bad reason to adopt a major piece of technology. You can always graduate to it later if need be.
It removes the overhead of a lot of what sysadmins and devs of yesteryear did by hand or had to have a career's worth of experience to do quickly.
That's not to say that people don't need to know what they're getting into when they adopt kubernetes but especially when you're using a managed offering and not on the bleeding edge of what it supports it's pretty easy in terms of overhead and maintenance.