EA Advertising will let brands 'integrate' ads into games

> EA takes in-game advertising too far with Battlefield 2142 (Oct 18th, 2006)

> A while ago, EA told everyone how they could keep prices down by putting in-game advertising in their games. When the advertisements are subtle, with things such as billboards, then there is really no issue. However, BattleField 2142 takes in-game advertising to the next level. EA notifies anyone who bought the full retail version of their latest game on the package that "When you use the software while connected to the Internet, the advertising technology may record your IP address and other anonymous information." This means that the advertising delivers in game advertising according to your tastes, not unlike spyware.

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