I know it's cool to hate on Blackberry now, and I have done it too, simply for the fact that when everyone warned them that Android and iOS will kill them, they refused to believe it - until it was already too late and they were going downhill fast. You don't try to adapt your company for the new market rules when it's going downhill and losing money. You try to see where the market is going years ahead and try to be one of the first to move in the direction, and avoid a collapse.

That being said, I like some of the innovations, especially UI ones, that they've done in BB10, and I hope they remain a strong competitor to Android and iOS.