Ask HN: What can I improve in this demo video?
blog.brainbankhq.com
blog.brainbankhq.com
The background sound is distracting
When you first create the course you copy and paste the info in. I've found this can be confusing to users (though I don't know why). I'd put in a small part that says "I've prewritten this text and am just going to copy it in to save time". It just spells it out for the user and lets them know they aren't missing anything (You do it perfectly during the "creating a lesson" part, I'd just move that up to the beginning)
At :48 you move forward only to move back. I've found that it's best to stay linear with the steps. Don't move back and fourth. Refer back later if you have to but when people are watching a demo they expect to see it step by step not jumping all around.
Again, when you add the remaining lessons I'd personally put a hard pause. So say something like "I'm going to pause the video for a second to add the rest of the lessons"
Overall I'd slow down the whole presentation and ditch the recap at the end. It's a video that people can rewind so they don't need a recap. At the same time you do speed through a lot of the demo (you have to on some level sense this since you felt the need for a recap to begin with).
Anyway, hope it helps
>> When you first create the course you copy and paste the info in. I've found this can be confusing to user
Makes sense. I'll make this clearer in the next version.
>> At :48 you move forward only to move back. I've found that it's best to stay linear with the steps.
Agreed. No argument there. I would have changed it but it would have held me back other day so I just ran with what I had.
>> Again, when you add the remaining lessons I'd personally put a hard pause. So say something like "I'm going to pause the video for a second to add the rest of the lessons"
Good idea. I'll add in the next version.
>> Overall I'd slow down the whole presentation and ditch the recap at the end.
It does take up about a minute and a half so maybe you're right. I'm not entire convinced since I feel like I'm showing them so much that I need to recap... but maybe that's the problem. Maybe I'm showing too much... or too much detail. I'll sleep on this one.
Also, I didn't know anything about your site before I viewed it. The video helped but I still don't know why someone would create a lesson. The end mentions something about "client acquisition" but I have no idea what that means. I assume the lesson creator wants to get email addresses of people so they can try to sell them something? Personally I think you should consider letting people sell complete lessons, rather than posting crippled lessons that require the lesson-master to try to hawk products through email.
Good point. It's a tough decision on where to keep the focus: the what or the why. For this video I decided to focus on the what... but thanks for bringing that up.
I need to decide whether to weave the what & why together or have them be different videos. Any thoughts?
>> Personally I think you should consider letting >> people sell complete lessons, rather than posting >> crippled lessons that require the lesson-master >> to try to hawk products through email.
That's where BrainBank is going. We're going to give content author's the ability to sell single courses or offer a subscription for all their content, similar to Aaron Wall's SEO Training system.
"Brainbank lets you post short online classes. Then when a customer downloads your lessons we'll send you the lead. Here's how to create a lesson"
The script felt very wordy. The words and screencast should compliment each other, but they felt very duplicitous here. I'd cut out 30% of the voice over, allowing the video to get the point across. My favorite resource for learning how to be concise is "On Writing Well" by William Zinsser. Check it out.