In 2016 the UK based Cambridge Analytica was blamed for Trump's win in 2016. Then he won again in 2024 without them. Meanwhile both USA parties invested heavily in social media campaigns.
In my country local government elections are in a few months and political parties are already flooding my social media with rage bait (primarily Instagram and Facebook).
This short article is about a private company, not linked to the government, that may or may not have been retained by locals, that may or may not have breached foreign interference laws, and that certainly did not lend its targeted candidates an overwhelming advantage (Mamdani was the most popular candidate in the NYC mayoral election). But because it is about Israel everyone goes crazy.