We (a team of 6 developers) win this race day in and day out. We're constantly impressing our clients and delivering outstanding results that improve the business.
Hell, I'd wager there's MORE humanity in what we're building because we can afford (literally) to sweat details that previously we couldn't.
I don't understand the argument that somehow because two mega-corps are duking it out, I cannot use their tools to win in my small arena.