Despite the fact that it was available only till 22nd June I largely call it a marketing stunt. But the fact that government took extreme measures to contain the danger that model violation exposes I think this move reflects towards more broader issue of accessibility. As of my knowledge not just US but major leading countries have been keeping knowledge classified. Major example is defence sector which heavily keeps information under legal and penalizing guards. It is tough to identity the misusing entities of this assets they go into heavy licensing and red tapism. Maybe AI would also meet the same fate in coming future is what I sense from this move.