I don't understand why it was designed to fit nicely in your hand, and why it was made with bright colors.

#1. This thing will be under your steering wheel 100% of the time, so being able to hold it ergonomically doesn't make a lick of sense.

#2. If one of your advertised functionalities is for recovery after theft, the last thing you want is for the thief to be able to spot the dongle and remove it. If I bought one, the first thing I would do is obscure it with hockey tape, but I would be concerned that the wireless capabilities would be hindered.