If Google came out with a bluetooth OBD-II dongle, they could integrate it into Google Maps/Nav and Google Now, both on Android and iOS. And you don't need an expensive cellular connection for a lot of the functionality, driving down the cost.
In the long term, this would have positive effects for them. They would have realtime analytics from the roads to vastly improve traffic analytics in Google Maps. Google Navigation would also be improved for the user by providing realtime information about speed and fuel, which would greatly improve the user experience (more accurate directions, heads up display of speed, and "nearest gas station" when you're running low).
Best of all? It would be $20, and provide them with all the data they need to make their upcoming driverless cars navigate better as well as improving navigation for existing android users in normal cars. It would also tell them how inefficient people are using their vehicles, and use this real crowdsourced data to market the efficiency of their driverless vehicles.