Or he's broadcasting his intention to destroy world governments and institute a new global order under technocratic control. He's banking on a US General not understanding the deeper lore behind of the name.
Discussed previously e.g. https://news.ycombinator.com/item?id=45901389
I'm pretty sure Tolkien would be furious at the mere idea. He could not have written more thoroughly black and white morality if he tried...
I haven’t read it but the premise is quite cool. Of course having Thiel as a fan kinda ruins it but I still wanted to read it sometime.