Exactly.

The problem with photo since the birth of social media is that it's permanently stored in the internet, literally.

Photos used to be personal and (mostly) temporary. I may take a photo in public, develop, then share with the close ones and store in the photo book. Photo may be somehow passed onto others but likely thrown away eventually when I become less of importance to them, and it'll worn out.

With photos now uploaded to social media or the "cloud", they exist permanently as a means of backups, sold to 3rd party (knowingly or unknowingly) analyzed to "improve the experience of the platform".