The title reminds me of an interesting ancient Chinese anecdote. And it is also a bit ironic that Toyota has gotten itself into some scandals recently (https://www.bbc.com/news/articles/c1wwj1p2wdyo).
King Wen of Wei asked Bian Que:
“Of you three brothers, all physicians, who is the finest in the healing art?”
Bian Que replied:
“My eldest brother is the finest; my second brother comes next; I, Bian Que, am the least of the three.”
King Wen said:
“May I hear why?”
Bian Que answered:
“My eldest brother sees illness in the spirit, before it has taken shape, and removes it unseen; therefore his name is known only within our household.
My second brother treats illness when it is but a hair’s breadth from appearing; therefore his name does not travel beyond our village lane.
As for me, Bian Que: I pierce the blood vessels, administer strong medicines, and cut open the flesh. Thus, by such visible acts, my name has spread among the lords.”