(In my experience, it's never been "this doesn't look as good as the latest version of Discord", or whatever.)
(In my experience, it's never been "this doesn't look as good as the latest version of Discord", or whatever.)
Take the author's example in this article - he calls out two things more than anything - a single sentence "pitchy" description of the product, and plan cards that look and feel extremely samey from site to site. I'd argue that both of these "downsides" are an upside for me as a consumer:
- Having a one sentence quick summary of what a product does allows me to make a quick decision about whether I'm interested in reading more about this product.
- Consistent plan cards lets me leverage my shared understanding of how plan cards work to instantly answer questions like what the monthly / annual pricing is like, what tiers are available, etc, that a bespoke presentation would require me to think about.
If I come to a landing page for a product, I'm more interested in answering questions like "is this a product I would like" and "how much does it cost" than appreciating the design of a page.
(more precisely, I long for the days of a standard and customizable UI toolkit. I should be the one who can adjust what the UI looks like, not hundreds of different designers with different concepts of how to 'stand out')