My point here is that a privately operated toll road that exists purely as a toll road, does not parallel the concept of a moderately expensive subscription for what is effectively an existing product. A more apt comparison would be a toll lane in an existing road, first class compartments, etc.

I mentioned Texas 130, which was operated by Cintra, but was still technically operating under TxDOT: https://en.wikipedia.org/wiki/Texas_State_Highway_130