The term "Lyft Pink" does not seem to occur in this thread yet, so I will simply point out that a car service with a recurring subscription cost is not unprecedented.
That system has been walking into the grave for a long time. I am surprised every time I see one.
I'm curious, when's the last time you've checked the parking garages of your nearby university campus?
That's the only place I see them, in Berkeley, but they've been walking out of major markets like the UK and they packed up their global headquarters and moved into the basement of their parent company, so it can't be that great of a business.
Two other local car shares, City Car Share and AAA Gig, went out of business here.