Mate, tried as hard as you like, it's called "fundamental laws of capitalism". I understand that won't sell books, and denial does, but c'mon.
>> We've all experienced watching a company we love or admire be warped and broken beyond recognition; until it's a husk of its former self, or worse. I wanted to understand why. And I wanted to know what all of us can do to stop that from happening.
Because it's a systemic set of capitalistic incentives, where either you find a way to be ok to forego growth for a different set of non-capitalistic values, which can only work if you're self-bootstrapped and have no investor pressure, or you go the way that making more profit pushes you towards. You can try as hard to reframe the picture, but those are the objective incentives of the capitalistic market, and what you're selling is illusions for entrepreneurs that want to delude themselves away from personal responsibility in order to sleep at night.
>> My new book _Incorruptible_ is my attempt to explain the invisible forces that shape organizations, and how a handful of companies (like Costco, Patagonia, and Novo Nordisk) have successfully been structured to resist gravity and thrive for decades -- or even centuries.
LOL, Costco? Really? The only good example here is Patagonia, and it's because they hacked the stakeholder system with a two-entities solution.
Good luck with your book, I'm sure that you'll find enough capitalists that want to hear just another fable to make it successful.