It's all speculation.

Reality is Fable is x2 price increase against previous.

GPT5.5 is x2 price increase against previous. And after the last week reset, codex is hungry for your sub allowance.

Everybody can see that the massive raises are not matching the revenue, at all.

It's a surprising headline. Yes it does make sense to cut the price to gain market share, but it also make sense to keep it at a sustainable level, which seems to not have been reached yet.