Because people can’t internalize regional variance. So since the beginning of time, it’s not noticed when the national number is higher and fraud when it’s lower.
By the way, that coffee is $9. Sorry, Brazil tariffs and everything else - you understand.
> that coffee is $9
Lots of coffee data [1]. One I think tracks a cup in a city is up 17% YoY.
[1] https://data.bls.gov/timeseries/APU0000717311&series_id=CUUR...