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Name recognition/branding. I otherwise would have never heard of this Dr. Rogers. Now I've heard of him and I am probably more likely to think he is "with it". Not that this branding will ever help him much with me, but I think that is what is going on.

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Personally, I'd prefer someone not be 'with it' whilst poking about my guts. Of the skills I'd be seeking in a surgeon, multi-tasking tweet-master is not among them.

Aren't brief audio-notes (or a full video) enough reference for composing a detailed account of the operation after-the-fact?

That's the problem with CNN links. Dig deeper, and you find that the chief resident (not the surgeon) was responsible for the tweets.

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