The people in charge of the internet are "cybersecurity" "professionals" who can't even follow NIST guidance.
My reasoning was this: my customers keep forgetting their password and somehow that becomes a trigger to contact me. No passwords, no problem.
I tried convincing them to use password managers but that was pointless.
But I see the pain and frustration so I will add passwords. And I quite liked the passkey idea, have to see how that works. Not that my customers would ever use it, but I would. It literally never occured to me.