And the lie "users always read emails on the same device they're logging into a website with"
And the lie "users can always view HTML email so no need to send a plaintext equivalent, especially if I have a long complex URL I want them to click"
And the lie "Clickable links sent in email are more secure than passwords so I'll stop supporting passwords and instead rely on email delivery of a link for all logins. Whoever clicks that link first is definitely the user who wanted to log in"