A looming price increase should help convert reservations into sales, swiftly, while simultaneous rewarding early adopters. I wonder how much of an increase it is, and how long before it drops back?
If Tesla's costs to make each Model S go up, they can't avoid raising their prices.
It'd be nice if they were dropping prices, but I assume only a new model of Tesla would feature a lower price.
I'd assumed costs gradually decreasing over time - especially in the (currently) very expensive battery technology. I'd guess they'd want to pass these savings on to increase market share as quickly as possible, rather than try and squeeze some extra margin by maintaining prices.