You don't need custom built anything, ChatGPT could generate corporate initiatives and PR statements all day and no one would notice.
a bad king and a bad CEO could be replaced with a spinning top with no loss in productivity (and maybe some gain).
It also made me realize that most the so called “creatives” in marketing and PR also just repeat variations of the same few templates. Not much real creativity there.
I don't think that's the flex he thinks it is.
But AI is expected to lie^H^H^H hallucinate